Specialized Training Workshop on the Role of Content Creators in Tourism Promotion in Jordan

As part of the scientific and extracurricular activities organized by the Faculty of Tourism and Hotels at Yarmouk University, Professor Dr. Hakam Shatnawi conducted a workshop on Wednesday, May 20, 2026, at 12:00 p.m., entitled "The Role of Content Creators in Tourism Promotion in Jordan."

The workshop hosted Mr. Zaher Khasawneh, who discussed the importance of digital media and content creation in showcasing Jordan’s tourism assets and promoting them locally and internationally. He also shared his experience accompanying His Royal Highness Crown Prince Al Hussein bin Abdullah II during several tourism events and tours.

The workshop highlighted the growing role of influencers and content creators in supporting the tourism sector and enhancing Jordan’s positive image, particularly in light of the rapid development of social media platforms and their influence on tourists’ interests and travel decisions.

The event witnessed active participation from students of the Faculty, who raised numerous questions and inquiries related to digital tourism marketing and career opportunities in tourism content creation.